Digital Marketing Strategies and Tips

Discover how CRM automation marketing allows your business to work smarter. Learn how to optimize your marketing strategies and boost efficiency here.

Learn how to minimize your cost-per-click (CPC) in social media marketing without losing conversions. Improve your advertising ROI with these strategies.

Google's algorithm updates can significantly impact your local SEO campaigns. Find out what these mean for your strategy and how you can adapt for success.

This year alone, billions of people will actively use social media—many of them multiple times a day. And from what I’ve learned running my own online business, if you're not showing up where your customers scroll with relevant social media advertising , you’re leaving money on the table. I’ve been managing my own social ads for years. I've tested, failed, retested, and finally figured out what works across platforms like Facebook, Instagram, TikTok, Pinterest, and beyond. So, I want to share with you the real-life tips I use in my day-to-day grind to stay competitive, grow sales, and build real brand visibility. You’ll need to understand: Why social media ads still matter in 2025 Choosing the best platform for your goals Facebook Ads: Still a powerhouse Instagram Ads: Visually compelling and highly effective TikTok Ads: Where creativity meets performance Other platforms to consider Budgeting, targeting & analytics across platforms Critical social media advertising mistakes to avoid Tools & resources to maximize your results Whether you’re new to social ads or just need a smarter strategy, keep reading. I’m laying it all out.

When I first launched my online shop, I was proud of every pixel. I stayed up late tweaking fonts and playing with color palettes. I thought the hard part of web design was over once the site was live. But it turns out, it wasn’t. Traffic came in, but conversions? Not so much. That’s when I learned that web design can’t simply just “look good”—it has to guide people, earn their trust, and make it stupid-easy for them to say “yes.” Over time (and with a lot of trial and error), I discovered how a few small mistakes were costing me big time—and how fixing them completely changed the game. Here are my top web design mistakes to avoid: Mistake #1: Slow page load times Mistake #2: Confusing navigation Mistake #3: Lack of clear Call-To-Actions (CTAs) Mistake #4: Not mobile-friendly Mistake #5: Poor trust signals Mistake #6: Overwhelming or cluttered design Mistake #7: Ignoring analytics & A/B testing Bonus Mistake: Not having a clear value proposition If you’ve poured money into ads and SEO but conversions are still low, keep reading. These changes could make all the difference.