Digital Marketing Strategies and Tips

By Frank Aldaco April 23, 2025
When I first launched my online shop, I was proud of every pixel. I stayed up late tweaking fonts and playing with color palettes. I thought the hard part of web design was over once the site was live. But it turns out, it wasn’t. Traffic came in, but conversions? Not so much. That’s when I learned that web design can’t simply just “look good”—it has to guide people, earn their trust, and make it stupid-easy for them to say “yes.” Over time (and with a lot of trial and error), I discovered how a few small mistakes were costing me big time—and how fixing them completely changed the game. Here are my top web design mistakes to avoid: Mistake #1: Slow page load times Mistake #2: Confusing navigation Mistake #3: Lack of clear Call-To-Actions (CTAs) Mistake #4: Not mobile-friendly Mistake #5: Poor trust signals Mistake #6: Overwhelming or cluttered design Mistake #7: Ignoring analytics & A/B testing Bonus Mistake: Not having a clear value proposition If you’ve poured money into ads and SEO but conversions are still low, keep reading. These changes could make all the difference.
Local SEO Techniques That Help Small Businesses Conquer Their Market
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Learn effective local SEO techniques that help small businesses attract quality leads, increase visibility, and achieve sustainable growth and market dominance.
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Learn the significance of consumer psychology in social media advertising, and how it impacts the persuasiveness and effectiveness of your ads. Read more.
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Check out a comparison between Google Ads and Facebook Ads, and learn which platform delivers optimal results and performance for your advertising goals.
How to Create a Winning Digital Marketing Strategy for Your Business
By Frank Aldaco February 28, 2025
Learn tips on how to develop a winning digital marketing strategy that boosts brand visibility, drives engagement, and increases conversions for your business.
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