Digital Marketing Strategies and Tips

By Frank Aldaco
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April 23, 2025
When I first launched my online shop, I was proud of every pixel. I stayed up late tweaking fonts and playing with color palettes. I thought the hard part of web design was over once the site was live. But it turns out, it wasn’t. Traffic came in, but conversions? Not so much. That’s when I learned that web design can’t simply just “look good”—it has to guide people, earn their trust, and make it stupid-easy for them to say “yes.” Over time (and with a lot of trial and error), I discovered how a few small mistakes were costing me big time—and how fixing them completely changed the game. Here are my top web design mistakes to avoid: Mistake #1: Slow page load times Mistake #2: Confusing navigation Mistake #3: Lack of clear Call-To-Actions (CTAs) Mistake #4: Not mobile-friendly Mistake #5: Poor trust signals Mistake #6: Overwhelming or cluttered design Mistake #7: Ignoring analytics & A/B testing Bonus Mistake: Not having a clear value proposition If you’ve poured money into ads and SEO but conversions are still low, keep reading. These changes could make all the difference.