You’re looking into giving your closet or garage a much-needed makeover, but don’t know where to start. You whip out your phone and type “home improvement companies near me,” into Google. What happens next is where local SEO comes into play.
Local SEO is the art and science of making sure your business is the one that pops up first in those local search results. It's about optimizing your online presence to connect with customers right in your neighborhood—the ones most likely to walk through your door or pick up the phone.
Showing up in the “Local Pack” (those top three businesses featured with a map), Google Maps, and organic search results is like having a prime storefront on the busiest street in town. It's where the action is, and it's where you want to be. Studies show that a whopping
46% of all Google searches have local intent. So, nearly half of the people searching are looking for businesses near them. Miss out on local SEO, and you're missing out on a massive opportunity to grow your business.