Remarketing is a smart, strategic form of advertising that targets users who have already interacted with your website or app. No, it’s not about finding new customers—it's about reigniting the interest of those who have already shown interest but haven’t yet completed the buying process. By displaying personalized ads across the web, you remind potential buyers of the products or services they viewed, gently nudging them back to your site.
People rarely buy on their first visit to a site. Remarketing helps businesses stay top-of-mind, keeping your brand in front of users as they continue browsing the Internet. Whether through Google remarketing, Facebook remarketing, or other platforms, this technique can dramatically increase your chances of closing the sale. In fact, studies show that remarketing ads can boost conversion rates by
as much as 70%.
Still not convinced? Recent research shows
26% of customers will return to a site, thanks to remarketing. Put simply, this powerful strategy not only increases your visibility but also ensures you’re targeting users who are already familiar with your brand—making them much more likely to engage. By using remarketing services, you're capitalizing on a customer’s prior interest, turning casual browsers into dedicated buyers.