CASE STUDY
Closets to Adore
Facebook Ads
Closets to Adore Achieves 93 Leads With $18.18 CPL Using Advantage+ Ads
Closets to Adore, a leading provider of customized closet solutions, successfully leveraged Meta’s Advantage+ enhancements and engaging video ads to drive significant campaign results. With a focus on reaching homeowners seeking premium storage solutions, the campaign was strategically designed to maximize engagement and cost-efficiency. Over three months, Closets to Adore connected with thousands of potential customers, building brand recognition and driving high-quality leads. By combining innovative ad technology with compelling creative content, the campaign set a new benchmark for effective digital marketing in the home organization industry.
Results Overview:
- Reach: Over 1,244 users daily on peak days, with frequency optimized for ad recall.
- Impressions: Total of several thousand impressions per week, maximizing visibility in targeted service areas.
- Conversions: The campaign achieved multiple daily website leads, consistently driving inquiries and bookings.
- Cost Efficiency: Average cost per lead ranged from
$12.65 to $20.69, reflecting strong ROI for the investment.
Advantage+ Enhancements Drive Cost Efficiency
The campaign utilized Advantage+ placements, ensuring optimized delivery across the most impactful platforms, including Facebook and Instagram. By automating placements and adjusting for real-time performance, Closets to Adore benefited from:
- Wider Reach: Maximizing exposure to users aged 30+ in high-intent service areas.
- Efficient Budget Allocation: Cost per result decreased significantly, with certain ad sets achieving leads as low as $12.65.
- Time Savings: Automated optimization allowed the team to focus on creative and audience strategy rather than manual adjustments.
Video Ads: Engaging and Converting Audiences
Video ads were central to the campaign’s success, showcasing Closets to Adore’s elegant designs and functional solutions. By leveraging video, the campaign achieved:
- Higher Engagement: Videos captured user attention, leading to increased click-through rates and engagement.
- Audience Education: Demonstrations of closet designs and organizational transformations effectively communicated value propositions.
- Brand Recall: Videos paired with Advantage+ ensured repeated exposure to the same audience, enhancing familiarity and trust.
Localized Targeting and Strategic Demographics
The campaign focused on specific service areas, including Madison, New Jersey, and neighboring regions, reaching:
- Primary Audiences: Users aged 30+, with a strong focus on homeowners seeking premium storage solutions.
- Frequency Management: Ads were strategically delivered to optimize reach while avoiding oversaturation, maintaining a frequency just above 1.2.
Closing the Door on Marketing Challenges: A Winning Strategy
The Closets to Adore campaign showcased the transformative impact of leveraging Meta’s Advantage+ enhancements and dynamic video ads. By automating ad placements and optimizing delivery, the campaign achieved exceptional reach and cost efficiency, driving consistent lead generation at a low cost per lead. The use of video ads not only captivated the target audience but also effectively communicated the brand’s value proposition, fostering trust and driving engagement. Combined with precise demographic targeting and localized focus, this approach positioned Closets to Adore as a trusted provider of customized closet solutions, achieving measurable success and setting a strong foundation for future campaigns.
Search Engine Optimization
Closets to Adore Achieves 65% Boost in Monthly Qualified Leads Through SEO
We initially designed a website for Closets to Adore, and then redesigned it more recently 2 to 3 years ago to further enhance their professional appearance, making them stand out among local closet companies. Through these efforts, we’ve helped Closets to Adore grow from almost no traffic to tens of thousands of monthly visitors, driven purely by organic traffic. We created numerous location-based landing pages that capture hundreds of clicks each month from 'near me' searches, significantly boosting organic leads. As a result, we’ve helped Closets to Adore achieve thousands of leads annually.
74.55% Increase in First Page Rank YoY
The graph below shows the top keywords that generate substantial traffic to the website and convert into qualified leads.
Closets to Adore Generates $1,500 in Organic Traffic Value Monthly
- Reducing cost per lead: When we took over Google ad management, the cost per lead was as high as $300–$400. We brought that down to under $150, enabling our clients to capture more leads while spending less.
- Ongoing guidance and insights: Marketing can be complex, but we leverage successful strategies from our work with 50 closet companies nationwide. This shared knowledge creates a network effect that maximizes the impact of your marketing budget.
SEO takes time, but Closets to Adore is now generating $1.5k in traffic value, as verified by Semrush’s Traffic Cost metric. This represents what they would otherwise need to invest in Google ads to achieve the same traffic results organically through SEO.
Local Visibility’s SEO strategy for Closets to Adore has delivered outstanding results, driving a notable rise in qualified leads. Through targeted keyword research, a strategic blog article silo boosting homepage and service page visibility, and carefully selected directory listings, Closets to Adore has experienced impressive growth in organic traffic, keyword relevance, and traffic value.
Google Ads
6-Month Surge: Closets to Adore Remarkable 47% Increase in Leads
How Did Closets To Adore Secure 103 Leads in 6 Months?
By refining our keyword strategy through broad match type, designing a specialized landing page, and harnessing the power of compelling headlines and descriptions in Responsive Search Ads, we successfully enhanced our digital footprint.
These targeted optimizations played a critical role in improving our search engine rankings and driving user engagement to new heights.
The end result?
Significant Shifts: 47.14% Rise in Leads and 34.60% Decrease in CPC Boost Ad Performance
- Cost per Click (CPC): Reduced by $2.35 with 34.60% decrease, leading to cost savings and improved efficiency in the ad spend.
- Leads: Experienced an additional notable 33 more leads with a 47.14% change highlighting the effective alignment of campaign optimizations with lead generation goals.
(Results) Substantial Growth in Clicks and Impressions (Achieving 52.99% Increase in Ad Clicks)
Over the last 6 months, our Google Ads campaign has demonstrated substantial growth in key performance indicators.
- Clicks: Increased by 619 with 52.99% increase, indicating improved ad visibility and appeal to the target audience.
- Impressions: Grew by 39.2k with 115.68% increase, demonstrating enhanced reach and exposure within the target market.
The 6-month journey of Closets to Adore reflects a remarkable success story of strategic digital enhancements leading to substantial growth. By implementing targeted optimizations like refining our keyword strategy, creating a specialized landing page, and optimizing ad elements, we witnessed a significant shift in performance metrics.
Website Design and Development
Creating a High-Performance Website for Closets to Adore
Designing Closets to Adore website was all about merging style with functionality to create an impactful online presence. We crafted a responsive design that adapts effortlessly to any device, ensuring customers enjoy a smooth and engaging experience whether they’re on a desktop or mobile. With fast load times, intuitive navigation, and visually appealing layouts, the site not only reinforces Closet to Adore’s brand but also drives higher traffic and meaningful interactions. Our expertise in web design ensures businesses can reach their audience effectively, no matter where they are.
