Facebook Ads

Closets to Adore Achieves 93 Leads With $18.18 CPL Using Advantage+ Ads

Closets to Adore, a leading provider of customized closet solutions, successfully leveraged Meta’s Advantage+ enhancements and engaging video ads to drive significant campaign results. With a focus on reaching homeowners seeking premium storage solutions, the campaign was strategically designed to maximize engagement and cost-efficiency. Over three months, Closets to Adore connected with thousands of potential customers, building brand recognition and driving high-quality leads. By combining innovative ad technology with compelling creative content, the campaign set a new benchmark for effective digital marketing in the home organization industry.

Results Overview:

• Reach: Over 1,244 users daily on peak days, with frequency optimized for ad recall.
• Impressions: Total of several thousand impressions per week, maximizing visibility in targeted service areas.
• Conversions: The campaign achieved multiple daily website leads, consistently driving inquiries and bookings.
• Cost Efficiency: Average cost per lead ranged from $12.65 to $20.69, reflecting strong ROI for the investment.
  

The campaign utilized Advantage+ placements, ensuring optimized delivery across the most impactful platforms, including Facebook and Instagram. By automating placements and adjusting for real-time performance, Closets to Adore benefited from:

• Wider Reach: Maximizing exposure to users aged 30+ in high-intent service areas.
• Efficient Budget Allocation: Cost per result decreased significantly, with certain ad sets achieving leads as low as $12.65.
• Time Savings: Automated optimization allowed the team to focus on creative and audience strategy rather than manual adjustments.
  

Video ads were central to the campaign’s success, showcasing Closets to Adore’s elegant designs and functional solutions. By leveraging video, the campaign achieved:

• Higher Engagement: Videos captured user attention, leading to increased click-through rates and engagement.
• Audience Education: Demonstrations of closet designs and organizational transformations effectively communicated value propositions.
• Brand Recall: Videos paired with Advantage+ ensured repeated exposure to the same audience, enhancing familiarity and trust.
  

Localized Targeting and Strategic Demographics

The campaign focused on specific service areas, including Madison, New Jersey, and neighboring regions, reaching:

• Primary Audiences: Users aged 30+, with a strong focus on homeowners seeking premium storage solutions.
• Frequency Management: Ads were strategically delivered to optimize reach while avoiding oversaturation, maintaining a frequency just above 1.2.
  

Closing the Door on Marketing Challenges: A Winning Strategy

The Closets to Adore campaign showcased the transformative impact of leveraging Meta’s Advantage+ enhancements and dynamic video ads. By automating ad placements and optimizing delivery, the campaign achieved exceptional reach and cost efficiency, driving consistent lead generation at a low cost per lead. The use of video ads not only captivated the target audience but also effectively communicated the brand’s value proposition, fostering trust and driving engagement. Combined with precise demographic targeting and localized focus, this approach positioned Closets to Adore as a trusted provider of customized closet solutions, achieving measurable success and setting a strong foundation for future campaigns.