CASE STUDY

IWS Shutters & Blinds

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Search Engine Optimization

IWS Shutters & Blinds Sees 165.2% Overall Growth Across Organic Traffic, Keywords, & Traffic Cost

The graph below shows a 165.2% total growth across organic traffic, keywords, and traffic value, demonstrating exceptional SEO performance over the past year.

Organic traffic grew from 162 to 252 first-time visitors per month, marking a 56.5% increase and reflecting a significant rise in new visitors interested in plantation shutters or blinds.
Organic keywords increased from 159 to 380, showing a 14.5% growth, which suggests that Google is associating the website with a wider range of relevant keywords.
Organic traffic cost has climbed from 685 to 1,245, a 94.2% increase. This rise in organic traffic value indicates that the website is attracting more valuable visitors through improved keyword rankings. This value represents the equivalent expense if that traffic were obtained via paid advertising (PPC). In essence, an increase in organic traffic cost shows the website's stronger rankings for high-value keywords or growth in traffic from keywords that would otherwise be costly to target with ads.

Before

After

A graph showing organic traffic improvements

This graph shows the top keywords a keyword tracker tool (Semrush.com)

In addition to increasing keyword volume, we achieved a 457% boost in first-page keyword rankings.

Position #2 for ‘Solar Shades Near Me‘ when searched from Tampa, FL
Position #3 for ‘Wood Plantation Shutters Near Me‘ when searched from Tampa, FL
Position #4 For ‘Composite Plantation Shutters Tampa‘ when searched from Tampa‘ , FL

92.02% Increase in GA4 Engagement Rate

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Over the past year, Local Visibility's SEO approach for IWS Shutters & Blinds has delivered impressive growth, leading to a substantial rise in qualified leads. By implementing targeted keyword research, a blog article silo to bolster homepage and service page visibility, and carefully selected directory listings, IWS Shutters and Blinds achieved remarkable increases in organic traffic, keyword relevance, and traffic value. Securing #1 rankings for top keywords and boosting the GA4 engagement rate showcase the success of this impactful campaign.

Google Ads

3-Month Success: IWS Shutters & Blinds Achieves 53.13% Increase in Conversion Rate

How Did IWS Shutters & Blinds Secure Outstanding Results in Just 3 Months?

By strategically optimizing our Google Ads through refining our keyword strategy through broad match type, designing a specialized landing page, and harnessing the power of compelling headlines and descriptions in Responsive Search Ads (RSA), IWS Shutters & Blinds realized an exceptional surge in performance metrics, driving substantial growth in conversions and customer engagement.

Driving Success with 150% Increase Phone Call Conversions in RSA

Phone Call Leads: Experienced an extraordinary 150% upward shift, highlighting the notable effectiveness of our digital marketing strategies in driving enhanced customer engagement and lead generation.
Overall Conversion Rate: Showcased an impressive 53.13% increase, confirming the success of our targeted optimizations in driving higher levels of customer acquisition and conversion.

Significant Boosts in Performance Metrics (18.99% Increase in Ad Interaction)

Clickthrough Rate (CTR): Achieved a notable boost of 18.99%, demonstrating the enhanced appeal and relevance of our ad content to the target audience, resulting in increased user interaction and interest.

Cost Per Conversion: Significantly reduced by 26.82%, resulting in cost efficiency and improved returns on advertising spend, showcasing the optimized effectiveness of our digital marketing campaigns.

These outstanding results underscore the impactful success story of IWS Shutters & Blinds' strategic digital enhancements, leading to substantial growth and triumph in the span of just 3 months. By continuously leveraging targeted optimizations and staying responsive to market trends, IWS Shutters & Blinds is poised to further enhance their brand presence, drive continued growth, and solidify their position as a leading provider in the industry.

Website Design and Development

Creating a High-Performance Website for IWS Shutters & Blinds

For IWS Shutters & Blinds, our primary goal was to create a visually stunning and responsive website that captivates audiences on any device. The result is a mobile-friendly and engaging design that boasts easy navigation, fast loading speeds, and enhanced user experience. With a clean layout and optimized user interface, the site has helped elevate IWS’ branding and online presence, contributing to higher traffic and conversions, and greater customer satisfaction. With us, you can be sure you’ll have a website that works hard for you.

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Take your online business to the next level with our SEO strategies, Google and Facebook ad campaigns, and web designs built for success—Contact us today!

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